Be there when
customers are looking.Search. Maps. AI.

Local SEO is the work of getting your business to show up in Google's Local Pack (the map listings with three businesses at the top of the page) and in 'near me' searches. 46% of all Google searches have local intent, and 42% of searchers click on Local Pack results. For a Vancouver service business, ranking in the Local Pack for your category is the single highest-leverage organic traffic source you have.

Three to six months for initial traction, six to twelve months for significant results. The March 2026 core update made recovery slower. Google has confirmed that if you lost rankings, you typically have to wait for the next core update for things to shift again. Anyone promising results in 30 days is selling you paid ad spend, not SEO.

GEO is optimization focused on making your business visible inside AI-generated answers: Google AI Overviews, ChatGPT Search, Perplexity, Claude. Research from Princeton, Georgia Tech, and the Allen Institute for AI shows GEO can lift AI-search visibility by up to 40%, with lower-ranked sites benefiting most. The tactics are different from traditional SEO: direct-answer paragraphs, statistics with citations, named-author attribution, FAQ schema, and being mentioned on the domains that drive most AI citations.

No, and neither can anyone else. Nobody controls the ranking systems, and no agency has a private channel into ChatGPT, Perplexity or Google AI Overviews. What we commit to is the work that demonstrably influences visibility: technical accessibility, useful content, clear entity information, local signals and authority, measured honestly month over month. If someone offers you a guaranteed position inside an AI assistant, they are selling something they cannot deliver.

Both, where the budget supports it. NYU Stern research found running organic SEO and paid Google Ads together increases advertiser profits by at least 6.15% versus either alone. Strong SEO also lowers your ad costs: raising Quality Score from 5 to 8 can cut cost-per-click by around 30%, and scores of 8 to 10 can reduce it by up to 50%. The two systems compound when run together. Paid media is covered on our paid growth page.

It raised the risk for profiles that were gaming the basics. Google Business Profile names stuffed with keywords like 'Best Vancouver Plumber 24/7' now carry a higher suspension risk. The local map pack also re-weighted toward real profile activity (photo views, review reads, click-throughs) and away from brand prominence. Sparse profiles lost ground; profiles with real photos and recent activity gained.