Free · 7 business days

The 7-day audit.
A real document.
Yours to keep.

A written diagnosis of your search visibility, paid acquisition and website conversion. Know where customers are leaking, what to fix first, and what can wait.

Start the audit See what’s in it

Founder-led · No obligation · Yours to keep

Illustrative open MOST audit report connecting what we found with what to fix first, plus a prioritized next-steps sheet.
Illustrative audit preview
7 business days
From kickoff to delivery
12–20 pages
A written audit
15-minute Loom
A founder-led walkthrough
Free
Yours to keep

Five areas. Every leak named.

The evidence, the missed opportunities and a practical order of action.

The important work. In the right order.

Every finding becomes a specific next step, ranked by impact and effort. Know what to do this week, what belongs this quarter, and what to leave alone.

Illustrative impact and effort matrix: do high-impact, low-effort work first; plan larger high-impact work next; defer lower-impact work.
Illustrative prioritization diagram. Not actual audit results.
  • Do first: high impact, lower effort
  • Plan next: high impact, more effort
  • Leave for later: lower impact

An ordered action plan your team can use, whether you hire MOST or not.

See the three deliverables
01Local Pack + Maps

Be found where the decision starts.

We review how your business appears on Google Maps and in the Local Pack for relevant customer searches. Profile accuracy, local relevance and competitor context show where an enquiry may go elsewhere.

Illustrative Local Pack: a service-near-me search, three business listings and matching A, B and C pins on a street map.
Illustrative diagnostic visual. Not actual audit results.
  • Profile accuracy
  • Local relevance
  • Competitor context

A specific list of profile, page and local-trust gaps to investigate or correct.

Explore SEO & Search
02AI Search Visibility

See where AI finds you. And where it does not.

We test relevant customer questions in ChatGPT, Perplexity, Claude and Google’s AI experiences. We record the answers, cited sources and missing context, then identify useful work on your content, entities and evidence. Results are a point-in-time sample, not a visibility guarantee.

Illustrative AI search: a customer question leads to an answer with citations connected to a service page, business details and independent evidence.
Illustrative diagnostic visual. Not actual audit results.
  • Customer questions
  • Answer sampling
  • Cited sources
  • Entity clarity

Evidence of where your business appears, with recommendations grounded in the sources we observe.

Read the AI search guide
03Organic Search

Find the searches worth earning.

We compare your current search presence with the high-intent questions your customers ask. Technical access, commercial pages and useful content are assessed together, so the recommendations connect visibility to enquiries rather than vanity rankings.

Illustrative organic results for a customer search: a relevant service page, useful buying guide and clear answer connect search intent to a qualified visit.
Illustrative diagnostic visual. Not actual audit results.
  • Search intent
  • Technical access
  • Commercial pages
  • Content gaps

The queries, pages and technical priorities most relevant to your next stage of growth.

Explore search visibility
04Paid Ads

Follow the money to the customer.

If you are running ads, we review the available Google Ads, paid social and ChatGPT Ads campaign data against your CRM or sales records, as applicable. Cost per customer, payback and attribution matter more than a healthy-looking click report. Where the data cannot support a conclusion, we say so.

Illustrative flow connecting advertising spend to a qualified lead, a customer and revenue.
Illustrative diagnostic visual. Not actual audit results.
  • Cost per customer
  • Payback
  • Qualified leads
  • Attribution

A clearer view of what can be measured, where spend may be wasted and what needs a closer test.

Explore Paid Growth
05Website + Conversion Path

Turn the visit into the next action.

Organic search, AI discovery, Google Ads, paid social and ChatGPT Ads can all bring people to your website. We trace each relevant path through the landing page, call, form or booking, then into lead follow-up and the customer record. Mobile performance, message relevance and working measurement show where the journey breaks.

Organic search, AI discovery, Google Ads, paid social and ChatGPT Ads feed the website, then a call, form or booking, a qualified lead and a customer.
Illustrative diagnostic visual. Not actual audit results.
  • Organic search + AI discovery
  • Google Ads + paid social + ChatGPT Ads
  • Website → enquiry → customer
  • Follow-up + attribution

Specific pages, specific points of friction and practical changes to test first.

Explore Web Development
06Prioritized Recommendations

The important work. In the right order.

Every finding becomes a specific next step, ranked by impact and effort. Know what to do this week, what belongs this quarter, and what to leave alone.

Illustrative impact and effort matrix: do high-impact, low-effort work first; plan larger high-impact work next; defer lower-impact work.
Illustrative prioritization diagram. Not actual audit results.
  • Do first: high impact, lower effort
  • Plan next: high impact, more effort
  • Leave for later: lower impact

An ordered action plan your team can use, whether you hire MOST or not.

See the three deliverables

What you get

Three artifacts.
No sales deck.

Something you can use. Something you can share. A clear conversation about what happens next.

Illustrative stack of audit pages with findings, evidence and next steps.
Illustrative deliverable

01 · Written audit

The document

12–20 pages, depending on the business. A PDF you can print, share with your team or give to another vendor. Includes an executive summary you can read in five minutes.

A working document. Not a sales deck.

Illustrative audit walkthrough showing a finding, why it matters and what to do next.
Illustrative deliverable

02 · Loom walkthrough

The video

A 15-minute founder-led walkthrough of the findings: what each one means, why it matters and why it sits where it does in the priority order. Watch it again with your team.

The reasoning behind the recommendations.

Illustrative 30-minute appointment and agenda for questions, priorities and the next step.
Illustrative deliverable

03 · Follow-up call

The conversation

A 30-minute call after you have read the audit. Ask questions, clarify the recommendations and discuss whether—and how—to proceed. No automatic move into a paid engagement.

Your questions. Answered directly.

A bounded process

From kickoff call to delivery,
in 7 business days.

One short kickoff, then the work. A defined delivery date and a document worth the time you put into it.

  1. We confirm what your business does, who your customers are, what you have tried and what success looks like. Then we request the relevant account access through platform permissions—not shared passwords.

  2. We review all five areas, test relevant AI-search questions and connect available campaign, analytics and sales data. Missing access or incomplete tracking is documented, not replaced with a guess.

  3. The evidence becomes a written audit. Recommendations have a specific action, an order of priority and an indication of effort. Where follow-on work is appropriate, we explain the scope to investigate before pricing implementation.

  4. Your PDF and 15-minute Loom arrive together. We schedule the 30-minute follow-up for after you have read the document, so the conversation can focus on questions and next steps.

Four stages. One clear delivery date. Seven business days from kickoff; required access is confirmed before we begin.

After the audit

The audit is yours.
The next move is too.

If you don’t hire us

Put the document to work.

There is no obligation to turn the audit into a MOST project. It is written to stand on its own.

  • Give it to your internal team. A practical order of work for the next quarter.
  • Brief another agency. The priorities, constraints and evidence in one place.
  • Evaluate vendor proposals. Does the plan address the work that matters?
  • Challenge bad spend. Review tools or campaigns that are not earning their place.
  • Bring it to leadership. A written basis for the next budget or planning conversation.

If you do hire us

The price comes before any work starts.

If the audit surfaces work worth doing, we define the project and agree the scope, timeline and fixed price in writing. You decide whether to proceed.

  1. 01Audit
  2. 02Clear scope
  3. 03Fixed quote
  4. 04You decide

Ongoing search growth or campaign optimization is optional and separately scoped. There is no automatic retainer.

See all pricing and terms

Possible next steps.
Clear investment ranges.

Current public ranges in CAD, not quotes. The right recommendation may be a focused project—or no new work at all.

Search Foundation SprintFixed project
$3,500–$6,000 CAD
Local + Organic Growth BuildFixed project
$6,000–$10,000 CAD
Focused Custom WebsiteFixed project
$5,500–$8,500 CAD
Premium Website + CMSFixed project
$10,000–$18,000 CAD
Single-Channel LaunchFixed project
$3,500–$5,500 CAD
System Mapping SprintFixed project
$2,500–$4,500 CAD
AI Workflow PilotFixed project
$4,000–$8,000 CAD
Controlled AI AgentFixed project
$8,000–$18,000 CAD

Different work, different starting point. The free audit is an opportunity review for web, search and paid growth. Detailed business-system and complex AI requirements are mapped in a separately paid System Mapping Sprint before a larger build is quoted.

Ad spend, hosting, software and model usage are separate operating costs. MOST does not charge a percentage of media spend. Optional ongoing programs are month-to-month, with a defined scope and 14 days’ notice to end.

Who the audit is for

Clarity before you
spend more.

A good fit

  • An established business serving Metro Vancouver.
  • Real acquisition needs: visibility, enquiries, conversion or attribution.
  • An owner who wants the evidence before committing more budget.
  • A team willing to provide relevant access and act on useful findings.

Probably not the right starting point

  • A pre-revenue startup looking for free strategy.
  • A very small budget that cannot support the likely recommendations.
  • A business outside the free audit’s Metro Vancouver focus.
  • Someone looking only for confirmation that everything is already fine.

Before you start

Good questions.
Direct answers.

If yours is not here, ask us. Everything gets answered before the audit starts.

Is it really free? What's the catch?

It really is free. We use the audit to decide whether there is work worth taking on. Sometimes the fit is not right; you still keep the document. The audit is intentionally bounded to seven business days, so we can run a few per quarter without outsourcing it. If there is no capacity in the current quarter, we will say so and offer the next available period. There is no automatic conversion to paid work.

What does the audit actually cover?

Five areas: Google Maps and Local Pack visibility, organic search, AI-search exposure, paid-ad efficiency if you are running ads, and the conversion paths on your website. We test relevant questions in ChatGPT, Perplexity, Claude and Google’s AI experiences, recording what we observe rather than promising a fixed result. The findings become prioritized recommendations in a 12–20-page written audit, with a 15-minute Loom walkthrough from the founder.

How long does it take?

Seven business days from the kickoff call, with required access confirmed before we begin. You receive the written document and Loom video together. We arrange a 30-minute follow-up after you have read the audit. There is no pressure to hire us; you can use the recommendations to fix things internally first.

What happens after the audit?

You can implement the recommendations yourself, give them to an internal team, brief another agency, or ask MOST to scope the next step. If you hire us for a project, the deliverables and fixed price are agreed before work begins. Optional ongoing services are a separate decision with a defined monthly scope. Nothing starts automatically.

Who is the audit NOT for?

Pre-revenue startups looking for free strategy, or businesses with under $5K in total annual marketing spend where the recommendations are unlikely to fit the budget. This free audit is focused on established businesses serving Metro Vancouver. Our paid services can serve clients elsewhere. It is also not a fit if you only want reassurance that your current agency is doing fine: we say what we find.

Will the audit help even if I never hire you?

Yes. That is the design. The recommendations are vendor-agnostic. Use the document as a prioritized brief for your internal team, to compare another agency’s proposal, to challenge unproductive monthly spend, or as a leadership document for your next planning conversation. It is yours to keep and share.

What does it cost if I hire you after the audit?

The price depends on the documented scope. For example, a Search Foundation Sprint is typically $3,500–$6,000 CAD, and a Focused Custom Website is typically $5,500–$8,500 CAD. These are investment ranges, not quotes. Project pricing is agreed before implementation. Ongoing SEO or campaign optimization is optional, month-to-month and separately scoped. Ad spend and third-party operating costs are separate; MOST does not charge a percentage of media spend. See the pricing page for every approved range and the current terms.

See current pricing

Start with the evidence

Find out exactly
what’s broken.
And what to fix first.

A real document. A clear order of action. Yours, whether you hire us or not.

Start the audit See pricing first

Your audit, at a glance

Delivery
7 business days
Document
12–20-page written audit
Walkthrough
15-minute Loom
Follow-up
30-minute call
Cost
Free. Yours to keep.

No automatic paid engagement.
Scope and price first. Your decision next.

Start here

Start your free 7-day audit.

Seven business days, a written document, a 15-minute walkthrough and a 30-minute call. Yours whether you hire us or not.

Prefer to talk? (250) 581-0523 or info@mostailabs.com

Usually answered within one business hour.